Brain and health claims are the second most common claims in supplements alongside botanical ingredients.
In line with this trend, a wave of mental health-focused innovations is expected in the health supplements industry in the next five years.
Cognitive function has become mainstream with the category showing strong growth. From brain function and healthy brain ageing to improved memory, mood, emotional wellbeing, helping to manage stress and anxiety, and improving focus and mental fatigue, health supplements developed for cognitive function reflect the global trend towards mental health and wellbeing.
The audience for these products is growing beyond seniors with younger consumers also showing great interest in solutions for cognitive support. To sustain this unprecedented interest – across every demographic and supporting a broad range of lifestyle goals – PLT Health Solutions offers a broad, science-backed, formulation-friendly cognitive ingredient platform. Nutricog® Cognitive Performance Complex is a new ingredient within this platform which can stand alone as a hero ingredient.
According to PLT Health Solutions, Nutricog is an ingredient unlike anything on the market today. It consists of a patented combination of Haritaki (Terminalia chebula) and Boswellia (Boswellia serrata) standardised to gallic acid, ellagic acid and amyrins. Nutricog has been safety tested and subjected to an intensive programme of preclinical testing to identify its mechanisms of action and potential for cognitive enhancement.
THE ULTIMATE IN MENTAL PERFORMANCE
A randomised, double-blind, placebo-controlled clinical trial assessed Nutricog for its ability to impact the processes that underpin learning and memory. Here 100 healthy male and female subjects, aged 40 to 65 years, were provided daily with Nutricog or a placebo for 120 days.
Did you know?
Nutricog also meets consumer demand for botanical sources of ingredients. It is effective at a relatively low dose, making compliance easier, and is sustainably and traceably grown and manufactured.
The subjects were assessed for performance improvements on the Rey Auditory Verbal Learning Test (RAVLT) and the Cambridge Neuropsychological Test Automated Battery (CANTAB) – both are well-established and validated tools used to evaluate learning and memory. The statistically significant results of this clinical trial are shown in figures 1 to 3.
Users of Nutricog showed a 1.4x improvement in immediate recall, a 2.3x improvement in delayed recall and a 2.1x improvement in recognition memory over baseline for the 120-day study. Subjects taking Nutricog also had improvements in visual episodic memory in CANTAB testing.
Available in South Africa from Savannah Fine Chemicals, Nutricog Cognitive Performance Complex can power your innovation and help bring a new level of excitement to your cognitive support products.