Keratin is one of the most important naturally occurring proteins in hair.
Using its keratin expertise and proprietary cationic matrix technology, Provital Group has developed a range of innovative active ingredients to protect, nourish and care for hair.
Hair care is an essential part of consumers’ daily beauty ritual. Many believe that dense and voluminous hair is a symbol of beauty, youth and even health. And yet age, chemical treatments or genetics can impact the hair fibre causing it to weaken and become thinner, affecting hair volume. Consumers put their hair under a lot of pressure, from colouring and heat styling to straightening, to achieve a desired look. These chemical and mechanical processes can cause hair to become brittle, dry and rough, weakening the fibre. Add to this, external aggressors such as the sun, cold and wind, as well as an unbalanced diet and stress, all of which contribute to damaging the hair surface and its structure.
Provital Group offers the Kera range of active ingredients for hair care applications to thicken and strengthen the hair fibre and to repair and protect damaged hair.
DAMAGE REPAIR AND STRENGTHENING
KERANUTRI™ is designed to promote a thicker and stronger hair fibre. Thanks to its sustained release system, the active ingredient remains on the hair surface long enough to achieve maximum efficiency, obtaining a cosmetic benefit. It increases fibre diameter, hair resistance, strength and elasticity. It also repairs the damage caused by mechanical, thermal and chemical processes, and restores dry and weak hair.
KERANUTRI contains bio-functional peptides and amino acids from carob tree hydrolysate and soy. These components are contained within a cationic matrix, Matrix Plus, to efficiently act on the hair fibre.
For hair to be resistant to heat styling, chemical treatments and external aggressors, it is important to preserve and repair its physical properties with specific active ingredients designed for hair care.
KERATRIX™ increases hair strength and elasticity, improves dry and weak hair and repairs the damage caused by mechanical, thermal and chemical processes. Its sustained release system allows it to remain on the hair fibre for prolonged action. It also contains biofunctional peptides and amino acids from the carob tree hydrolysate contained within Matrix Plus to efficiently act on the hair fibre.
Thanks to its film forming properties, KERATRIX acts as a protective layer, facilitating tissue repair. It also has an isolating effect against external aggressions and improves the elastic properties of hair.
REHYDRATION FOR HEALTHIER HAIR
KERAVEG™ is obtained by the controlled enzymatic hydrolysis of proteins derived from rice, wheat and maize, also incorporated into Matrix Plus. The preparation process involves the injection of the active ingredient (a complex of hydrolysates) into the Matrix Plus, which sequentially binds and releases the KERAVEG active ingredient when applied to hair. This delivery system improves the hydrating and repairing action of the active.
KERAVEG is a restorative natural active for weakened and damaged hair. It protects the fibre, strengthens hair and prevents breakage. It also rehydrates hair fibres for strong, healthy and shiny hair.
The Kera range of actives and other cosmetic ingredients from Provital Group are available in South Africa from Savannah Fine Chemicals.